Adzap and Vignesh

Adzap!! I came across this term when I was in college.  I was around 18 or 19 years then.  But, the kids today are much aware of everything around them.  “Adzap” is a competition wherein the marketing managers(of thefuture!!) showcase their marketing talents by trying to market unusual products, with novel ideas and appealing punchlines.  Last year itself, when Vignesh, was in class IV, he formed a group of five kids of his class, and they won the inter-section competition conducted for the IV standard students of their school.  They tried great products, and were placed winners.  This year, the school is trying to form a group of students of his class, for participating in the inter-school competitions.  SO, they had asked the kids, to volunteer their names, and do an individual Adzap.  Till the last moment, Vignesh, wasn’t prepared for the show.  He was telling that he might participate only if he comes up with his own ideas.  Then, at some point, when the selection process was going on, he got a flash, and he participated, featuring his idea of a unique waterbottle, “V’s HotnCold Multipurpose Bottle”.  He has done his part for a minute in an appealing manner.  He has been shortlisted for participating as a team, for Adzap competitions.

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6 comments on “Adzap and Vignesh

  1. suganya says:

    hi,
    do you have any idea about the parameters of judging in the Adzap competition.can you help me.

    • umaspeaksout says:

      ADZAP aims at testing a team’s advertising and presentation skills. It will check the management and oratory skills of the participants. The teams will be provided with irrelevant and erratic products, which they are supposed to advertise, like “Bristle-less tooth brush”, “TORN footwear” etc.

      You need to judge based on their presentation, appealing skills, marketing techniques etc.

  2. viral says:

    dude any ideas for adzap ?? gimme some.., am planning to have an adzap event in college.. after reading this article for sure !!

  3. ramya says:

    help me…..I Want creative marketing related idea in ad-zap events….

  4. how to do adzap on bristle less tooth brush …give some ideas

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